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Deep Linking Strategy for Content Sites

 by: Jack Humphrey

Linking - what a mess if you don’t know what’s going on. Either linking is “IN” or it’s “OUT” according to what you read these days.

Here’s the good news: Linking Works.

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Here’s the bad news: HOW It Works Has Changed!

The good thing is you are going to pick up a linking tip today that will put you light years ahead of most webmasters who think a reciprocal link directory is all you need to gain link popularity in Google and traffic from other sites.

Link directories are still ok, but the key is moderation. Directories with thousands of links are a dark ages website promotion tactic.

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Today there are many people focusing on content again, thank god. And that means you have a lot more real estate than just a home page and a link directory to work with.

People have written to me to completely disagree with me on what I am about to show you, but believe the expert, it works!

Say you have 500 pages of article and resource content on your site. If you are publishing articles on several categories you could have many more pages than that.

But even if you only have a 30 page site right now, it should be growing all the time and will be large eventually. (If not, forget about Google staying excited about your site if it never changes.)

Each of those articles and resource pages is a link to your site waiting to happen.

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There are two ways to get links to your site here:

• Ask for a link to your main page in exchange for a link on one of your relevant article pages to the site you are requesting an exchange with.

• Deep Linking: Ask for a link right back to the specific page on your site you are going to link to them on. Again, find relevant pages of content to the sites you are going after. People respond well to this, especially if you say you are limiting your outgoing links to “further resources” to 5 per page. (The number is up to you.)

What does this do for your site?

• It gets webmasters WAY more excited about linking with you because you are putting them ON your site, not in some cobweb-ridden part of your site that no one ever visits.

• It lets other site owners know you have ACTUALLY taken the time to review their site enough to know where they would best fit on your site according to the topic of the page you want to link to them on. Again - this is a way different message to them than the “Let’s swap links” letter we all trash these days.

• You start building link popularity and traffic direct to pages within your site other than your index. (If you choose to direct swap with them.)

• It gives you leverage to ask for a better link from other sites than just being thrown in their link dump (link directory) where, again, far fewer people ever visit. You command the power to ask for a similar link of importance from the pages their visitors actually see. Win-Win

• You increase the value of your links page because you are not loading it down with any and every person who will link with you. You can go back to old school linking to sites that you HONESTLY do recommend and that list can be far smaller and really fit on 1-2 pages. All the sudden you have traffic to your links page again and can truly reward webmasters who are on it with some traffic.

• The links you get this way are going to be some of the first links you have probably ever gotten that actually send you significant traffic. The same goes for your link partners.

“But Jack, I don’t want to send traffic away from my site!” Yes you do, in fact. Because you are asking your link partners to do the same. Links like this are just as profitable in the long run as Google Adsense ads because you are finally engaging in a real traffic exchange and leveraging your eproperty for what it’s really worth. Trust me - this works. Send some traffic out and see what happens to your referrer stats.

Never give more than you get. Many people won’t understand this form of linking for another year or so. They will try to shove your link in a dark hole on their site. Don’t let them do it!

If someone doesn’t understand the power of deep linking from their content pages, send them this article as a last ditch effort and tell them Jack said so. Otherwise, move on, take their link down, and find someone smart enough to see where linking is headed.

Overall, you are going to find it is much easier to get links this way, even from sites bigger than yours. Telling people “I want to link to you as a recommended resource on (name of article) page…” tells them that you are a pro and not some schmuck who has a linking program that spits out cookie cutter emails.

Too much work? Hire someone and pay them per link they secure in your name. Write the letter and have them fill in the blanks for specific sites. Teach them how to go through your site, learn the content, and go out and find RELEVANT recommended resources for each page.

You’d be surprised to find out how cheaply you can get good work done these days on Elance.com and other “for hire” sites.

Sit back and watch your incoming QUALITY links soar from month to month!

Copyright 2005 Jack Humphrey

About The Author Jack Humphrey is the author of Power Linking 2: Evolution at http://power-linking-profits.com and marketing consultant for http://webfoxmedia.com.

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Experienced Internet Marketers and beginners alike have one thing is common. They need products or services to market on the Internet.

The lack of a good Internet Marketing Idea is often the most difficult problem the marketer is faced with, but it is one that can be solved within a few short minutes from now.

Many marketers spend so much time trying to find ideas for products or services they can create; they miss the obvious already-created opportunities in plain view. The best part of these opportunities is that all the market research and business planning has already been done.

So instead of trying to create that one product or service that leads to a million dollar homerun (and more often than not you strike out), you can quickly set up multiple streams of revenue from several websites. That way if one revenue stream dries up, you still have several more to rely on.

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One way to quickly set up a new business is to market products and services from a Multi-Level Marketing (MLM) or network marketing opportunity. These opportunities already have support systems in place so all you have to do is to apply Internet Marketing techniques to sell the product or service.

Since few network marketers know how to use the Internet like you do, you ll have a unique marketing advantage.

You ll also have an advantage over other Internet Marketers as well because most of them have a negative view on network marketing. It s probably not because they experienced anything negative about network marketing themselves, but because they know someone else who is negative on it.

In marketing psychology, they call this “social proof.” If everybody else thinks something, it s just easier to think the same thing rather than think for yourself. In a lot of cases social proof is beneficial, but sometimes it leads us down a path like sheep to a slaughter.

The network marketing business model itself is very sound so that’s not what s responsible for the negative perception some people have. The problem is with the people who are being attracted to network marketing. Those joining typically don t have any business experience.

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But if you target other Internet Marketers, other people with business experience, or you create easy to follow systems for people who have no business experience, you ll have much more success.

If the network marketing business model itself were flawed, you wouldn t find a lot of multi-millionaires involved in it. But the network marketing group includes top celebrity authors/millionaires who not only advocate MLM, but they are actually doing it. This group includes people like:

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- Robert Allen, author of Multiple Streams of Income
- Mark Victor Hansen, author of Chicken Soup for the Soul
- Robert Kiyosaki, author of Rich Dad, Poor Dad
- Warren Buffet, billionaire investor.

So if multi-millionaires are doing it, and your goal is to become a millionaire, why shouldn’t you do it too?

If MLM or network marketing is done right, it can be one of the quickest ways to a million dollars. In fact, it is in the top five moneymaking opportunities of all time that people use to create wealth in their lives today. The top five are:

1. Public Speaking
2. Real Estate
3. Internet
4. Stock Investing
5. Multi-Level-Marketing

Since few people desire to speak publicly, that rules it out for the majority. Real estate and stock investing typically require a good deal of money to get started so that rules them out for a lot of people. But the Internet and network marketing are opportunities almost anyone can get into. And you are in a unique position to apply them both.

We are also in a totally unique time right now. At no other point in history have so many people been looking for their own businesses. The Internet is making it easier for anyone to get into business and have the entire world as a marketplace. And the unstable work environment most people face is driving more people to work for themselves.

So you can put yourself in front of two of the hottest money making trends in the world today: the Internet and home-based businesses.

So by helping other people use the Internet to create their own network marketing business, you ll be helping yourself to wealth. Then everyone is happy!

About the Author

About the Author:
Tim Bruxvoort is the Internet s Foremost Home-Based Business and Success Coach who helps people create successful and profitable lives in their own home-based businesses. You can visit his website at www.homebasedriches.com . If you are interested in a hot network marketing opportunity you can go to www.times10travel.com for a free report.

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Use Internet Marketing to Bring Customers to Your Local Business

 by: Raynay Valles

Millions of “bricks and mortar” businesses have websites, but only a fraction of those businesses are using the Internet to bring in more sales. It’s an expense that they pay because “everyone else is doing it”. Don’t settle for that.

Is the Internet bringing customers to your doors? If not, here are three important tips to make you grin about your “net profits” (and make your competition jealous):

Three Tips to Make the Internet Bring Customers to Your Store or Office:

1. Write to persuade.

If your business is like most businesses, competition is fierce and just a click away. Don’t just put up a brochure describing your business - that’s too easy to click away from, and they will. A brochure website is like a timid office worker who gives just the boring facts.

Think of your website and online ads as your “salesman in cyberspace”, a salesman who makes a mouth-watering, I’ve-got-to-get-it-NOW offer. Reach through the monitor, grab your visitor by his shirt and tell him why you’re going to make a positive difference in his life. Make him see it, feel it, taste it. Whatever you sell, make him salivate as he gets into the car to come see you.

You can do this in audience-appropriate ways, whether your business is an architecture firm, a sports bar or a children’s clothing store.

2. Attract as many TARGETTED visitors as you can. Don’t waste time or money on people who are not likely to buy from you. There are many ways to bring targetted traffic to your site and business. Some of the top ways are:

• Pay-per-click ads
• Email ads
• Joint Ventures
• Discussion list postings
• Article writing and distribution

These ways are important because you can match your marketing message to the people you are looking for. A great example of this was on last season’s Apprentice TV show. The contest was to sell the most discount wedding gowns in one day.

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One team handed out flyers on the streets of New York. They drew a measley number of customers. The other team bought an email ad from theknot.com wedding website and had customers lined up down the block. And they sold 5 times the amount of the first team. You can use this technique to draw customers too, either to your website or directly to your business.

3. Set your website visitors hair on fire.

You may have heard this before. It means, give them a reason to ACT NOW. When a website visitor says to him or herself “I’ll think about it,” and clicks away, you know THEY ARE GONE. They are busy in their own lives, thinking about everything else but your business and your offer.

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Make a limited time offer. It can be a discount, but it doesn’t have to be. For example, you can add an online coupon that visitors can print and bring in for a free gift with purchase. If you’re in the knowledge business, offer a free support information, such as a “Checklist for Your Home Addition Project”, but only if they act now.

Revamp your salesman in cyberspace to attract potential customers, make the case that you are what they want and show them why it’s in their best interest to get up and go get it NOW.

About The Author Raynay Valles is a Marketing Specialist who builds sales for established businesses, online and offline. For more infon, visit http://www.raynayvalles.com or email her at rvalles@raynayvalles.com.

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Dascal & Associates
Case Study
Brand-Aid: Building A Macro Case For Micro-Sites

HISTORY
d/a interactive is the new media division of Dascal & Associates, a cross media company providing integrated strategic marketing, graphic design and new media services. d/a interactive has worked with many multi-national companies to help them leverage their brands online. Understanding that the internet provides much more than a supportive role in a marketing strategy, d/a interactive has been working with top-tier brands in the development of micro-sites to help launch new products into the marketplace. Most recently, d/a interactive was retained by Johnson & Johnson to create a micro-site surrounding the Canadian product launch of Band-Aid Brand Liquid Bandage.

Johnson & Johnson is the leader in the adhesive brand category. The Band-Aid brand continuously brings innovation to the marketplace. In February 2003, Band-Aid once again revolutionized the adhesive bandage category with a liquid bandage. Band-Aid Brand Liquid Bandage promotes fast healing on contact by forming an invisible, flexible and one hundred percent waterproof seal that is breathable and stays on hard to cover affected areas.

CHALLENGE
Creation of a consumer-centric micro-site
Creation of Content Management System (CMS) technology that allows Johnson & Johnson to edit certain aspects of the site
The longstanding Band-Aid brand has a traditional integrity. The look and feel needed to be upheld in the online environment
Needed to provide Johnson & Johnson with statistical information about traffic and usage of the micro-site

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“We were looking to use the micro-site to create excitement,” says Morris Dascal, President of d/a interactive, on their mandate from Johnson & Johnson. “Micro-sites are a relatively new way for companies to launch a product without revamping their entire website and also a great way to isolate a user and maintain their attention on one product.”

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“In addition,” says Dascal, “we were using a non-traditional buzz for a new and non-traditional product. The new Band-Aid Brand Liquid Bandage is a more expensive product, and Johnson and Johnson was looking at integrating an online marketing campaign that included email marketing, banners and this micro-site in conjunction with offline marketing and public relations initiatives. We needed to build a site that was brand specific.”

IMPLEMENTATION/INTEGRATION
d/a interactive set-up a distinct website and URL for Band-Aid Brand Liquid Bandage at www.band-aid.ca.
The core design component was to maintain the color, consistency, visuals and images typically associated with the Band-Aid brand.

After storyboarding the concept for this micro-site and the virtual demonstration (which would enable consumers to see how the product works from the comfort of their own home), d/a interactive designed, produced and implemented the site. All visuals, content and promotional areas were presented and approved in conjunction with Johnson & Johnson to ensure that the online promotion matched their offline strategy.

“There were three main areas that we focused on to implement and integrate this micro-site,” says Dascal. “First, we had to ensure that the front-end was visually appealing, matched the Band-Aid brand in terms of integrity and was easy to use and navigate. Second, we implemented a Content Management System (CMS) in the back-end, so the staff at Johnson & Johnson could have access to certain content areas for updating and editing purposes. Finally, we needed to focus on the calls to action and promotions that would drive this micro-site to be a successful part of the Band-Aid Brand Liquid Bandage launch in Canada.”

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SOLUTION
With the launch of the Band-Aid Brand Liquid Bandage Micro-Site, d/a Interactive:
Created a micro-site that was robust in terms of design, functionality and usability
Spoke directly to consumers and informed them through a virtual demonstration, promotions and online couponing
Deployed an online marketing campaign using existing and targeted consumer portals to send emails regarding the launch (sites included Reader s Digest and Chatelaine Magazine)
Catered to the mass market, including everyone from parents to retailers
Developed and deployed a thematic promotion that involved a grand prize trip for a culinary experience in Provence, France
Executed the value of Band-Aid Brand Liquid Bandage as being worth the cost of the product
Positioned of Band-Aid Brand Liquid Bandage as a “hot ticket”
Deployed a viral coupon component where users could “pass on the savings” via a send-to-a-friend function to try Band-Aid Brand Liquid Bandage
Created the “Ask Band-Aid” area of the micro-site as a forum to position Band-Aid as experts in care, sanitation and recovery from the cuts and bumps from daily life

“Putting the pieces together to create a viable solution for Band-Aid was based around our vision of using their product launch marketing strategy integrated with this stand alone micro-site to build brand equity and create product visibility,” says Dascal.

“The results we anticipated after creating the site were strong micro-site traffic urging consumers to go out and purchase the product at the retail level.”

CONCLUSION
“The use of micro-sites for the launch of any brand or service is innovative,” insists Dascal. “Band-Aid managed to keep marketing dollars relatively low with the ability to reach a large crowd. We re seeing many companies, from small to large, using the internet from the initial strategic planning phase as a core element to their integrated marketing programs. Companies that focus on strong branding understand how much technology and tools like a micro-site allows them to keep budgets pragmatic with high-end results.”

Dascal continues: “Consumers were able to educate themselves regarding the unique product benefits of Band-Aid Brand Liquid Bandage which led to general trials and, hopefully, repeat purchases. The micro-site also enabled Johnson & Johnson to gather consumer information through the online promotions and offer an accessible channel for Band-Aid to speak directly with their consumers.”

“The success of the Band-Aid Brand Liquid Bandage micro-site was, in large part, due to Johnson & Johnson s dedication to ensuring a successful campaign,” says Dascal. “This included excellent lines of communications between d/a interactive and Johnson & Johnson, a strong working relationship with the entire team that was involved in this launch, and everyone s enthusiasm to use contests and promotions coupled with strong and relevant content to make the micro-site have inherent value.”

FUTURE
“We are now in discussions with Johnson & Johnson about building a full-fledged Band-Aid product information website that will reflect their brand and entire line of products,” concludes Dascal.

“We re also seeing a lot of other clients interested in building micro-sites for product launches and to test the waters of micros-sites prior to committing to a robust website.

The Band-Aid Brand Liquid Bandage micro-site proved that packaged goods companies can use the internet to establish their brand both online and offline. We re seeing clients from all sectors of industry now looking at micro-sites to deliver precise, informative and influential information coupled with intelligent calls to action and incentives.”

ABOUT D/A INTERACTIVE
Formed in 1996, d/a interactive is the new media arm of Dascal & Associates. Dascal & Associates is an integrated marketing, design and new media agency delivering solutions that drive business through effective and creative communications. With offices in Canada and the United States, the company has successfully produced off-line and online marketing strategies for companies and brands like Gillette, Johnson & Johnson, Keri Lotion, Kodiak and many others. Dascal & Associates has extensive knowledge in product launches, business-to-business communications, merchandising, point-of-purchase and promotional campaigns. Through extensive work in health and beauty care, consumer packaged goods, biomedical, personal diagnostics, industrial and the fashion and apparel industry, please contact us to see how we can help make your next marketing campaign a success.

About the Author

Mitch Joel is a Montreal-based freelance writer who published one of the first magazines to go online in 1994. Joel is co-owner of Twist Image, a multimarketing studio that delivers design, content and technology to companies such as Bombardier Recreation, Ben & Jerry s and Sony Music Canada.

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I m sharing one of my bad experiences with you, which I think will be useful for many people. While I made some mistakes, it sure made me learn a lot, which can be the foundation for success. “Learn from your mistakes”, as your high school teacher would say! And you can learn from others mistakes too. Listen to my story. When I was first started as an affiliate marketer and made a few odd sales here and there, I came across and ad that said something similar to the following.

“Over 50 high-demand quality products with master reseller rights. Package price is just $47. Some products on the package alone sell for $47. Sell just one product and make your investment back. All you need to start selling is just putting your own order link in the professionally designed order-pulling webpages we provide.”

With this kind of bait, I bet you ll surely bite it if you are in a similar situation as I was then. I want you to see an active current advertisement for reseller rights that goes similar to the above ad, so you can get the real feel. Just go to Google and type the phrase “reseller rights” and see the bunch of offers in front of you, which resemble what I described above.

Let s come back to my story. I bought the package and yes, they gave me everything they promised. As they said, sales webpages are professionally designed and they truly had the pulling power. I m so thrilled because I didn t have to create my own product but could be a product owner instantly and start selling quicker than I ever thought of. I bought a domain name and a hosting account, all which cost me under $20. I could start a business up and running for investing just $67.

I did some advertising for my new products. Compared to my affiliate advertising experience, my new business was performing really poor. I was wondering what s wrong with it, making a two or three changes to my offer and so on, but to find no sales. At this stage, I stumbled upon the concept of “Joint Ventures” and it s power. So I wrote some JV proposals to big names with my products. I wrote for about 100 people. But just about 3 people replied and what they said was similar to the following.

“Sorry. This product is so old and some people are even offering it for free on their sites. Bye.”

I was surprised first and I just made a search for my product name on the net, and yes, I found a bunch of sites offering exactly the same product from the exactly the same website at prices ranging from $0 to $37. Some people sell at $17, some at $27, and some people offering as a gift to their newsletter subscribers and so on. There was no standard. Think about it. Everybody gets the same website and when they advertise (or advise) “just change the order link”, that s what everybody will do. There is no uniqueness in your offer. And they also advertise “you can set your own price”, which leads to the prices such as $1 or even $0, giving as a gift for their newsletter subscribers.

The above was true for almost all the products in the package I bought. (But I never refunded it because the quality of the products was great and I learned a lot from the top online marketers, let alone re-selling it. It was good enough for $47. Plus, they advertised the offer honestly and they cannot be kept liable for my own experience.)

Think twice before buying a master reseller rights product under $100. When a person gets master reseller rights for a product under $100, its perceptive value is lost and the buyers may sell it dirt cheap. Think about the second level buyer, who may get the product for about $27. They may sell it for about $17 and so on. The product will be available everywhere soon and some people may even give it free as a gift for their newsletter subscribers. Then there won t be any further market for the product.

So do a deep search before you going for a reseller rights package. See whether it s offered anywhere else and if it is, at what price. If somebody offers it for $10, it s not right for you to sell at $20. Think about your customer buying from you for $20 and sees the offer in another site for $10. Would he buy from you again? And also think about the reputation of your domain / business. Online marketing world is small and reputation is about everything and can impact you a great deal.

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So did I give up the reseller rights idea? Nope. I searched the net for reseller rights products and also searched whether these are offered elsewhere for cheap. Most reseller rights products offered online today has already reached market saturation point. When I contacted an expensive reseller rights package owner and convinced him some of the products he offered were available for pennies, his reply was opportunities are limitless and you can also grab a piece of the pie. And the chances of your (my) customers finding the other product at a cheaper price is lesser. But beware that with this kind of an offer, you aren t offering your customers the best value for money, which you must think if you are to build a reputed business and want your customers to come back. Secondly, your customers might get angry at seeing the same product offered for 1/4th of your price or for free and may request a refund. It ll also harm your reputation.

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I spent a lot of time searching for good reseller rights products and discovered only two best resources that gave exclusive reseller rights packages. The first one I got to know was Nicheology (http://www.nicheology.com) by Jimmy D. Brown. He offered 2 new raw products every month, so you can edit and customize them anyway you want and create your own products. A sales letter isn t provided, but the products are of high quality. (Recently, they have updated their system and they provide you a sales letter.)

You can create your own product with Nicheology and this makes your products exclusive and gives you the chance to price, brand, add your own twist and whatever you want to do with the package. If you don t mind spending some time and have some experience, this is a quality option. Creating your own product is what makes the most money and with Nicheology, almost half of the work is done. The hardest part, researching and compiling info into a DOC / RTF file is already done for you. When I tried to join them, I was put on a waiting list. I would have joined if I had the chance then.

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While I m in the waiting list, I discovered E-Book-Wholesaler (http://mafoor.com/ebw) by Tom Hua, by clicking a link on an ebook I had with FreeToSell (http://www.freetosell.com) by Tom Hua. Wow! I found a great solution there. I had instant access to so many high-quality products with ready-made webpages. All products had quality ready-made webpages with recommended prices. The reseller rights are only available to members and cannot be passed on. Plus, you cannot sell below the recommended price. If somebody is selling as such, you can complain it to Tom Hua straight and he ll take instant action.

I searched for some quality products they offered on the net, wondering if somebody is selling for dirt cheap as the case with others. I didn t find any. The best part is that almost all work is done for you and you can just change the order link and start selling and most importantly, you are protected from competition by having minimum recommended prices. The value of the products are also protected by giving only reseller rights to members, not master reseller rights. So the market saturation and declining of the value of the product is protected. In simpler terms, if you sell to John for $17, John cannot resell the package. If he wants to, he must join eBookWholesaler, in which case he has to abide to the terms and will not be able to sell the book under the preset recommended price.

I went for this one ahead of Nicheology because I m not a product creation expert, the limitation of time for me and all I wanted to start off was a reseller rights package with products I can just change the order links and sell, while not having the problems I explained above. This gave me the perfect solution to my situation. So I joined them without a second thought and am really impressed with what I had access to as a member. I m not exaggerating here, but this resource gives you true value for money.

While the quality resources I mentioned above will give you high quality reseller rights products, you must pay recurring fees as opposed to one-time fees you pay for cheap old reseller rights bundles. So I recommend you to go for the best only if you have the confidence of selling products and cover the recurring membership fees. In other words, you have the right knowledge on marketing the products. Otherwise you ll struggle to pay your monthly membership fees and as a result, you may get discouraged if you are a starter.

If you are a starter, I recommend you to search the net for a cheap package with many reseller rights products. I m talking about a package under $50, but try to get the best available. You have two goals with this package. Firstly, you can learn so much if the package had quality ebooks from big name marketers. Secondly, you can sell some of the products offered for cheap as a practise. I mean selling $47 recommended-price product under $10, if you find it has already reached the market saturation point, which can be the case most of the time. This way, you won t lose your image and you ll be able to get some valuable experience. The package at http://mafoor.com/reseller is a good one at the time of this writing, in which you get so many products for a low price. But try to find a better one on your own, if available.

I wish this article gave you some good advice and direction if you are in the thirst of reseller rights profits. Please drop me a line at mafoor@mafoor.com if you find this information useful. I wish you very good luck with your reseller rights business and ventures.

About the Author

Fahad Hassen is the operator of several well-operated affiliate programs for hot-sellers. Visit http://www.mafoor.com to find some high-quality products you can promote.

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Christian Marketing

The fundamental acumen on Web Site Promotion is what we are sharing with you. It will sway you in a confident way. Just perceive this piece of literature to realize the importance of it.

Copyright 2005 Ronald Gibson

If you want an email campaign to succeed, you don`t want to offend anyone when sending your messages. Turn off a consumer with your email and you can be sure they`ll tune out your message. Don`t let that happen to you

A message that earns respect has a better chance to make sales. That`s why our topic for discussion is email etiquette.

Train yourself to always — and I mean always — stick to the rules below when crafting your email messages.

Do you think this excerpt is resourceful enough to fulfill the expectations of all people?

The material is meant to cater to those folks who were hunting for Web Site Promotion. For a couple of them it was unproductive in nature.

You can analyze this article if you are hunting for the the scoop on Web Site Promotion. Get ready to finish and assimilate the contents of this report.

RULE #1 - ALWAYS WRAP YOUR LINES AT 65 CHARACTERS OR LESS

Goodness gracious. Now that you have read till this point, we commit that additionally you will have something amazing. Get an extra mileage by flipping through the pages further.

Whenever you write an email, always format the lines so that they`re 65 characters, or less, across. To do this, you may need to do a “hard return” by hitting “Enter” at the end of the line.

Wondering why you should limit your lines to just 65 characters? Good question! There are two reasons why “less is more”:

The first thing to remember is that looking at a computer screen for a long time causes “eye fatigue” for many readers. The shorter span of characters across the screen makes reading easier and more appealing to the recipient of your email message.

The other reason to go short instead of long is this: some email clients automatically enforce line-wrapping at 60-65 characters on received messages. If your email is wrapped at 70, the content will arrive all “chopped up.” This makes it unattractive…and worse — unappealing.

How do you get your lines to wrap at 65 characters? Some email clients, such as Outlook Express, allow you to set the line-wrap to any character-width that you choose. That means you won`t have to hit Enter each time after typing 65 characters. Makes life easier. You can also type 65 asterisks or dashes in a Notepad file to create a template. Then paste your email below it to see if any lines extend too far to the right.

RULE # 2 - BE CAREFUL USING ALL CAPS

How many times have you changed the TV channel to avoid listening to a screaming car salesperson? No one likes ascreaming salesperson…and no one likes a “screaming” email message, either. Odds are, when someone has over-amped the volume of their message by using too many capital letters(not to mention too many exclamation points and other punctuation) - you`re going to be turned off.

Very well. Just debar yourself from the other vernacular chain of know-how as this piece of literature is among the best of the bests. Your longing for information could get quenched in subsequent paragraphs.

On the Internet, email messages written in all caps are considered yelling. It`s okay to write some sentences and some words in all caps, but don`t go overboard. (As you can see in this message, I`ve tried to use capital letters to help break up sections of the content from time to time).

Remember that consumers buy from a source they trust. Emails in all caps are perceived as “shady” or uneducated, and have an appearance that damages the credibility of an offer.

RULE #3 - WATCH YOUR Ps & Qs (Spelling and Grammar)

Would you be influenced by an email selling you something that had noticeable spelling and grammar mistakes? Sure you would…and the influence would be negative, not positive! When a consumer reads a sales message that`s filled with errors, they think to themselves, “Good grief, this person doesn`t even take the time to get his emails right. His product is probably the same quality as his emails.”

When you`re in business, your image is your reputation and your reputation is the reason people buy from you or the guy down the block. It`s essential that you create an image of integrity, credibility, and honesty in the mind of your prospects. Sending emails filled with errors doesn`t hurt your professional image…it destroys it.

Follow these basic email marketing rules and you will dramatically improve your chances of being a successful email marketer.

About the Author

Ronald Gibson is a Web Designer and Web Marketer. He is the Webmaster of AffiliateUtopia.com, which offers information about some of the best money making opportunities on the Web. For more information, visit:
http://www.affiliateutopia.com/

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